This
promotion was designed to increase tradeshow booth traffic
at three shows. An oversized postcard was created in
a "Connect the dots" graphic and included
a traffic ticket. These were printed for each show and
mailed out to a targeted attendee list (60,000 postcards
total). At the tradeshow, attendees that came to the
booth with their ticket inserted it into the light-up
traffic ticket reader board to see what they had won.
Prizes offered: Multivip, message saver modem or an
imprinted Rubik's cube.
The result: Booth traffic increased by 30%!
Also, to increase sales of their computer products,
the client added a sales incentive to their promotion,
using Crown Marketing Vacation certificates. The sale
of specific computer components by authorized dealers
earned them points, which could result in a vacation
package prize.
A great way to "kick off" the season! -
A customize promotion
A radio station was looking for something to promote
the Seattle Seahawks, with the proceeds of the items
going to charity. Along the lines of the Cheesehead
from Green Bay and the Dog Pound from Cleveland, Adventures
in Advertising concluded that their idea, the "Hawkhead"
would fit perfectly with this promotion.
Four fun radio ads were created, and the Hawkhead was
promoted during rush traffic time. At the Seahawk games,
the radio station had booths throughout the stadium
where they sold the Hawkheads and due to the high demand
of the product, Hawkheads were also sold on the radio
station's web site!
This
promotion was designed to increase tradeshow booth traffic
at three shows. An oversized postcard was created in
a "Connect the dots" graphic and included
a traffic ticket. These were printed for each show and
mailed out to a targeted attendee list (60,000 postcards
total). At the tradeshow, attendees that came to the
booth with their ticket inserted it into the light-up
traffic ticket reader board to see what they had won.
Prizes offered: Multivip, message saver modem or an
imprinted Rubik's cube.