Whether it is as a thank-you, a holiday celebration,
or a "remember me" token, a gift goes a long
way. And when you imprint it with your corporate logo,
it goes even further. Think of the affinity you have
toward someone who gives you a gift.
When properly selected and distributed, gifts should
serve as an investment and not an expense. The return
on investment may be in the form of increased loyalty,
improved performance (in the case of an employee), additional
business and enhanced good will.
Explore the different types of gift options available.
Apparel always carries a high perceived value, adds
a personal touch, has a long life, and with your corporate
logo, it is a constant reminder of your company to the
recipient and others. Desk and business accessories
tend to have high usage rates, high visibility and a
long life. Such items include portfolios, clocks, penholders,
coaster sets and business card holders. Food gifts are
extremely versatile and can be given to a wide selection
of people. There are many different themes for food
gifts, which can be packaged in baskets, containers,
crystal or wooden boxes. Consider adding other items
with your corporate logo that will remain when the food
is gone, such as a cutting board with crackers or with
a ham.
Wrapping it Up
Presentation is everything when it comes to gift giving.
Why not make your gift look like one?
International Gift Giving
Always check the customs and etiquette of foreign countries
to ensure that you abide by the appropriate gift-giving
procedures. For instance, in Japan, knives or any item
with a sharp blade like a letter opener are best avoided.
They signify a severing of relationships - something
we're sure you don't want to do. In India, where the
cow is considered sacred, any gifts made of leather
are unacceptable.
