Incentive programs typically motivate employees by
offering a reward or prize for an accomplished goal.
That goal may be sales related, profit related or even
task related. Whatever the objective, the end result
is a motivated team and increased profits. The timeframe
for such programs is generally under 12 months. Participants
tend to lose interest in programs that run too long.
Think about your audience and who will be eligible
to participate in your program: Sales members? Corporate
employees? Distributors? Suppliers? Independent reps?
Managers? Are the participants involved directly related
to the objective and goals of your program?
Once you've decided the eligibility of members, talk
to a group of them to find out what would motivate them.
Offering an incentive that they don't want or need will
become unproductive.
Keep the Interest High
Send frequent reminders and updates of the program's
progress. Is there a theme surrounding your program?
Choose fun promotional products that will remind the
participants about the goals. Make sure each office
involved receives a poster to either serve as a reminder
or as a chart to follow the progress of the program.
